The concept from DMG Radio (Nova), and our challenge, was to bring the Nova Boy to life and make him dance.
It wasn’t as easy as cranking up the tunes. To accurately mimic modern dance styles in an animation environment, we shot reference vision using professional dancers and imported motion caption data to help the Nova Boy carve up the dance floor.
This project also involved liaison with the relevant record companies and with Working Dog Productions to create TV billboards for Network Ten’s “Thank God You’re Here”. The campaign aired nationally as part of a cross-promotion deal between Nova (DMG) and iTunes.