A great example of versatile story-telling and efficiently repurposing video content:
TPD Media produced a series of online videos for Southern Great Barrier Reef to promote awareness and visitation to the Sandstone Wilderness regions which stretch across Gladstone, Rockhampton and Bundaberg.
We interviewed a series of locals from across the Sandstone Wilderness to tell their story of the region’s natural beauty of unique sandstone gorges, water sculptured formations and significant Aboriginal art sites.
There were two edits of each story – a 15 second version for Instagram use and a longer version (< two minutes) for YouTube, website and Facebook use.
Some of the stories were so compelling that they were re-editted for use in the ‘My Queensland’ segment of Queensland Weekender.
Watch the full stories here:
Did you know?
The Sandstone Wilderness encompasses 25 separate mountain ranges radiating from the Great Dividing Range and includes over 100 State Forests and National Parks. The Sandstone Wilderness is larger than Tasmania with more National Parks (25 in total) than the Apple Isle.